Competition in the growth market of tourism is tough. Each year the World Economic Forum selects the best tourism destinations, and evaluates the attractiveness and development potential of 140 countries. Austria was ranked 12th in the year 2015.
Austria is small in terms of land area, but is a giant with respect to tourism. There is hardly any country in the world which can match Austria in terms of tourism receipts. In this regards, one increasingly hears people using the term “Alpine tourism”. In 2015, tourism proceeds from foreign visitors amounted to EUR 16.5 billion. Moreover, foreign exchange earnings from tourists in Austria were EUR 8.4 billion higher than expenditures. Austria is ranked 6th out of 28 countries in the EU (see Tourismus und Freizeitwirtschaft im Überblick– Overview of the Tourism Industry 2016 of the Austrian Federal Economic Chamber) on the basis of 96.2 million overnight stays of guests from abroad.
Growth market attracts international investors
Numerous international investors already profit from the culture, scenery and highly qualified employees in Austria. The list of investors ranges from Accor, Arabella Sheraton, Best Western, Hilton, Le Meridien and Marriott to Rosenberger, Sofitel, Steigenberger and Starwood Hotels.
The Motel One Group and Landal GreenParks are only two of the multinational companies which continually invest in Austria.
Comprehensive educational offering
Not only six university courses of study and a private university but more than 40 study programs at universities of applied sciences and 28 schools offer an education in the field of tourism with guaranteed quality. Every tenth trainee in Austria works in the tourism sector. Some 11,300 junior cooks, specialized restaurant staff, hotel, catering and travel agency assistants, fitness trainers etc. take advantage of Austria’s well-grounded dual educational system, which uniquely fuses theory and practical training.