Market potential

Reach millions of customers

Companies from a variety of sectors find an extremely promising environment here to grow and succeed. The favorable economic climate and stable infrastructure offer opportunities not only for established companies but also for startups and innovative entrepreneurs looking for a promising market.

• Ideal test market for German-speaking Europe
• Expertise in Eastern Europe due to historical ties and immigration from Southeastern and Eastern Europe;
• International Business Hub – Location of many international organizations (e.g., UN, OPEC, and IAEA) and regional headquarters;
• Strong population growth and above-average employment rate.

International organizations also take advantage of Austria's optimal location in the heart of Europe: the UN has designated Vienna as one of its four official headquarters and is represented here by numerous organizations. The OPEC and the IAEA also have their headquarters in the city, exerting influence beyond national borders. Additionally, 412 international companies operate regional headquarters in Austria.

Austria 
as an industrial nation

In fact, industry in Austria is a major economic pillar, often overshadowed by the stereotype of the picturesque Alpine country. With 29.2% of the GDP, industry plays a leading role in Austria's economy, while tourism, although also important, contributes 14% to the GDP.

The industrial sector  is represented by a variety of goods produced, from high-precision machinery and vehicles to pharmaceutical products and electronic devices, demonstrating the country's economic strength.

Many Austrian industrial companies are leading players in the global market or even world market leaders, such as Andritz AG, voestalpine, Rosenbauer, Miba, Lenzing, and Doppelmayr. Extremely export-oriented, Austria is also among the top three foreign investors in Eastern and Southern Europe.