Employer Branding: World’s most livable city attracts high potentials
In the ‘fight for high potentials’, so when competing for the most highly-skilled employees, it is becoming more and more important to present your company as an attractive employer. Employer Branding is therefore becoming ever more significant. One of the most influential factors in determining the attractiveness of an employer is the question of location - even more so than any other benefit. In the context of employer branding, Vienna and also Austria itself have many advantages to offer both businesses and their employees.
Vienna is the most livable city
Life does not only consist of work. The high quality of life in Austria and all the recreational opportunities it offers does not only help to keep its best homegrown talent in the country, but it also attracts skilled personnel from all over the world to work and settle in the alpine republic. In 2018 the capital city, Vienna, was named as ‘most livable city in the world’ for the ninth year in a row. Locals are not surprised by this. With its rich cultural heritage, great shopping opportunities and varied leisure activities, as well as the excellent public transport system and its many beautiful parks right in the center of the city, it’s easy to feel at home in Vienna.
In addition to this, the whole of Austria benefits from being a safe place to live, with its ever-decreasing crime rate. Austria is classed as having one of the highest levels of quality of life in the world - a fact which high potentials also value.
Companies profit from a highly-skilled Austrian workforce. The education and apprenticeship system in Austria, which is focused on meeting the needs of the business community, is one of the best in the world. Key characteristics of the Austrian workforce are ambition, hard-work and high levels of motivation. This is reflected not only in the high numbers of graduates, but also in the well-trained, highly-skilled personnel. In addition to apprenticeships, Austria also offers many different training courses for skilled personnel at its institutes of further education.
In the heart of Europe and the gateway to the East
Enjoying a central position in the heart of Europe, Austria is the gateway to the East. Vienna historically possesses an expert knowledge of the East, whereas Austria itself has moved into the center of Europe due to the entry of the CEE countries into the European Union. Vienna, in particular, fulfils an important role in connecting Eastern and Southern Europe. Many international concerns, such as Henkel, Siemens or Beiersdorf, who have established their Eastern-European headquarters in Vienna, can testify to this. Prominent international organisations, such as UNO, UNIDO, IAEO and OPEC have also chosen to be based in Vienna.
The former K&K Austro-Hungarian Empire may continue to maintain its imperial flair through its monumental buildings, however in Austria’s modern business world, the prevailing wind is that of innovation, investment and progress. This is possible, not least due to the commitment of a highly-motivated and skilled workforce.