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Austria is a top destination for coworkationists

However, Austria is not only an interesting place to take a vacation. An increasing number of entrepreneurs and one person companies are discovering the Alpine country as the optimal location for linking the issues of working and vacationing. The best working conditions, a modern infrastructure and an outstanding recreational infrastructure are the best pre-requisites to ensure that this happens. Go up the mountain in the morning in order to do a bit of skiing and then work on a new concept in a modern coworking space in the afternoon: this is possible in Austria!

The term "coworkation" describes this global development in which the two worlds of going on holiday and working together are linked. Coworkation became known in an international context, in which many creative minds travelled to Asia in the winter months with their laptops under their arms as a means of escaping from the cold temperatures in Europe.

Austria also sees this issue as a major opportunity and is further developing it. All these considerations and activities have led to the founding of a cross-border association called Coworkation Alps. The objective of this association is to highlight the issue for the Alpine region and develop new offerings in the field of coworkation. Coworking spaces, lodging establishments and also municipalities/regional development agencies and tourism boards serving as members of the assocation Coworkation Alps collaborate to develop new offerings. From an Austrian perspective, the main project partner participating in these efforts is the Tyrolean business promotion agency Standortagentur Tirol. At the moment partners from Bavaria and South Tyrol are primarily involved in this cross-border project.

There are several locations in Austria where one can already experience coworkation. One well-known example for this is Mesnerhof C in Steinberg am Rofan. There well-known large companies constantly stream in and out of this venue in order to work on new ideas, to grow together as a team or to simply jointly enjoy the natural environment "in the most beautiful end of the world". The best ideas are notoriously created far away from sterile offices where people have 9 to 5 jobs. One person companies are targeted by this offering, because the people are, for the most part, not bound to a specific location thanks to flexible working models.

However, it is not the coworkationists alone who profit from the new trend. Regions and lodging establishments can benefit directly from this. Know-how is transferred to the region, new networks are created, added value is generated and additional overnight stays are required during periods in which tourism capacities are not fully used. This results in a win-win-win situation for everyone involved.

Mag. PHD Julia Scharting

Standortagentur Tirol GmbH julia.scharting@standort-tirol.at

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