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More than Lippizzaner horses and Sacher cakes: Austria increasingly known as a research location

(c) ABA © ABA

On behalf of ABA, the consulting company Kreutzer, Fischer & Partner asked 120 decision makers from companies with 150 to 2,000 employees about their perceptions of Austria as a research location. The surveyed CEOs, CFOs, research and marketing managers of were from German, Italian, American and Japanese firms in the automotive, life sciences, ICT and environment technology sectors.

In an initial survey, ABA also had an identical image analysis carried out in 2007 on the basis of a representative sample of 120 decision makers. That year marked the first phase of the international marketing initiative “Research Location Austria”, which ABA implemented on behalf of the Federal Ministry of Science, Research and Economy.

The current results show a significantly enhanced association of Austria as a location for corporate research and development compared to the initial survey. Today 26% of the interviewed decision makers spontaneously name Austria as a location for corporate research and development after Germany, Switzerland and Great Britain, but ahead of Sweden, Italy, Ireland, Finland and France. This represents a rise of 12 percentage points. 56% of the managers surveyed have a specific idea when it comes to the research fields in which Austria boasts a high level of competence. They particularly associate Austria with high research competence in the automotive sector (60%) and in the fields of environmental technology (47%) and life sciences (41%).

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