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Weekly Tip 11 #LocationAustria: Consider Austrian mentality

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Initiating business deals – the Austrian way

The Austrians are generally considered to be “gemütlicher” (easygoing, less hurried) than their German-speaking neighbors. This is a characteristic which also affects business life. Austrian business partners are less “deal focused” than their American or German counterparts, and more interested in building up a relationship based on trust. In a restaurant, business people one talk about business when having dessert. Before  one engages in small talk about the weather, culture and sports. Too blunt criticism of Austria is not appreciated very much.

Criticism – but not too direct

Austrians are rather discrete also when voicing criticism themselves. Negative topics are not always addressed directly. Here one should learn to read between the lines and to recognize a “no” or “yes” even if it is not stated openly. An overly direct, outright expression of opinion can be perceived as being tactless.

People in Austria attach great importance to being on time, and correctly greeting one another. Official titles are taken seriously, and are also used. All titles and positions usually appear on business cards.

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