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8th Grow East Congress: “CEE Reloaded: Lessons learned from nearly 30 years of transition”

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The keynote speakers who will discuss these topics with co-organizer Manfred Berger are:

  • Ivan Miklos – President of the think-tank MESA 10 and the former Slovak finance minister who introduced the flat tax.
  • Günter Thumser - President of Henkel CEE who steers the business in 31 countries in Central, Eastern and Southeastern Europe and Central Asia.
  • Wolfgang Kindl – CEO of UNIQA International who built the insurer’s presence in CEE.
  • Clemens Först - CEO of the Rail Cargo Group and the mastermind behind the strategy to become one of the leading rail freight companies in Europe.

CEE – Surprisingly innovative: Business ideas that move markets and industries

In the afternoon, we throw the spotlight on innovation in CEE. Arnold Schuh, Director of the Competence Center for Emerging Markets & CEE at WU Vienna, opens the discussion with latest research on the innovation performance of CEE countries and firms. In the following panel sessions, CEE entrepreneurs and executives of multinational firms discuss their market moving business ideas and sources of success. Often overlooked, the CEE countries are a fertile ground for innovative ideas. For instance, Warsaw based Daftcode is a venture builder that sells innovative online and mobile products globally. Slovakian Jomido has successfully established itself as a platform for micro-jobs, bringing together CEE creativity and Western customers. Their partners on the podium are Alexander Benedict of the “hidden champion” Benedict Gmbh and Alf Netek of technology leader Kapsch AG. Martin Engelmann, CEO of the drugstore chain dm Drogeriemarkt CEE, Jacob Maly, head of the Czech market researcher IPSOS, Andreas Philippitsch, Amrop Jenewein, and Martina Steinberger-Voracek of Henkel CEE, will discuss the digitalization as a change factor in their markets and in retailing.

How-to? Practical tips for entering Austria and CEE

In a parallel track, the Austrian Federal Economic Chamber (WKO) is running country-related sessions with practical tips for firms interested in exporting to CEE countries. WKO experts share their rich country and internationalization expertise with the participants. Entrepreneurs interested in entering CEE will get compact information on how to enter the countries of Central and Southeastern Europe in the workshops.

The target group of the Congress are entrepreneurs, executives, marketing and sales executives, export and country managers of national and international companies, “early exporters” as well as consultants with focus on Central, Southeastern and Eastern Europe. Furthermore, academics and business students with an interest in CEE business.

The GROW EAST CONGRESS is a joint project of the Competence Center for Emerging Markets & CEE at WU Vienna, NEUSICHT Think Tank, and the Austrian Federal Economic Chamber (WKO)

The Congress will take place on April 4, 2017 at the Conference Center of the Austrian Federal Economic Chamber (WKO), Wiedner Hauptstraße 63, 1040 Vienna, Austria

For more information and registration please visit the Congress website: http://www.groweast.eu

 

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