Dentsu Aegis takes over media.at

© Dentsu Group

The sale of media.at initiated in March 2016 has entered its final phase. An agreement was signed for the 100% acquisition of the media.at Group by the Dentsu Aegis Group.

Following regulatory approval, the media.at Group will be integrated into the Dentsu Group. This is designed to further strengthen the market position of Austria’s largest owner-operated media agency and its ability to master future challenges, and also more effectively expand its offering, especially in the digital and data fields. Thanks to the acquisition, the Dentsu Group will become the second largest media company in Austria.

In the 2015/16 financial year, the media.at Group generated revenue of EUR 122.88 million and a profit from ordinary activities of EUR 4.28 million.