Red Bull remains the most valuable brand

© Red Bull

The beverage producer Red Bull continues to be Austria’s most valuable brand, ahead of the crystal jewelry company Swarovski and the gaming group Novomatic.

This is the conclusion of the 15h Austrian Brand Value Study carried out by the European Brand Institute. The ten most valuable Austrian brand-name companies are worth more than EUR 33 billion together. The banking sector is showing an upward trend. The Raiffeisen Banking Group has moved up to fifth place ahead of the Austrian Federal Railways ÖBB, and the Erste Group, rated seventh, also showed gains in its brand value. Generally speaking, brand-name companies which demonstrate “digital leadership” tend to be on growth path. The retail company Spar is rated fourth in 2018, the same as in the previous year.  The top Austrian brand-name companies prove their brand and innovative strength and stimulate their sectors thanks to sophisticated digitalization strategies along the value, according to Gerhard Hrebicek, President of the European Brand Institute and author of the study.