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Smartbow and Steed: Intelligent ear tags for cows, wearables for horses

Smartbow founder Wolfgang Auer (l.) © Smartbow

Previously, Smartbow had already concluded a deal with Zoetis, which used to be a subsidiary of Pfizer, to drive its international expansion in order to ensure the global distribution of its monitoring system for cows. Smartbow was founded in 2009 and has sold about 100,000 intelligent ear tags up until now. The cows equipped with these ear tags can be located and their health status can be monitored by means of via wireless stations and machine learning systems. If there are changes, the software enables owners to determine if an animal is ill or in heat. Thanks to this early warning system, livestock farmers can be notified at an early stage if their cows require medical treatment. There are about 280 milk cows and 1.5 billion cattle across the globe. Now Zoetis will supply this market with the Austrian innovation.

In turn, the Viennese start-up Steed specializes in the health of horses. Its autonomous biometric monitoring device (a “wearable”), the first such device in the world, can measure the movements, temperature or pulse rate of horses. On the basis of appropriate algorithms, life-threatening diseases such as colic can be detected at any early stage, and the owners and veterinarians can be notified in real time. Steed was selected by Deutsche Telekom as one of its 23 innovative LTE-M Prototyping Partners in the fields of smart city, smart tracking, smart agriculture, wearables and e-health.  

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