Self-employed individuals require 4.8 hours per week just to make appointments. Another 2.5 hours are needed to invoice them, according to Susanne Klepsch. The founder of the Viennese startup DerButton, aims to change this with her SaaS solution. “DerButton has a quick and simple solution available to deal with this problem and wants to make life easier and more convenient for suppliers as well as for the customers” Klepsch says. She launched the service in April of this year. Now Klepsch announced that it was granted six-digit funding by the Austrian Research Promotion Agency FFG through its AT:net program.
Pivot from Coachfox to DerButton
The SaaS solution developed by DerButton not only enables the arranging of appointments, but also keeping them and the related payment processes with just a few clicks. For example, video calls can be carried out directly in the browser, followed by automatic invoicing. The 27-year-old founder already has a pivot behind her after one and a half years. Originally, in order to fulfil her own needs, she set up the company Coachfox, an online marketplace designed to connect business coaches and their customers on the basis of an innovative technology. A short time later, it was already obvious that this system of making appointments and doing consulting does not have to be limited to coaches alone. The target group is now all self-employed people, including lawyers and therapists.
AT:net funding as “one of the most important milestones up until now”
On the basis of AT:net, the federal government funds the market launch and establishment of digital applications and products within the context of its “Promote Digital Innovations” initiative (“Digitale Innovation fördern”). Taking an existing prototype as a starting point, the program supports the marketing launch phase until full commercial operations on the basis of a submitted market launch plan. Funding approval is “arguably one of the most important milestones up until now” for DerButton, founder Klepsch states. Now she is looking for interested partners internationally. She recently pitched the startup in New York and will take part in the Pitching Days London at the end of November.