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It is designed to help companies find attractive export markets and facilitate their market entry in other countries. “Austria has always had a strong export tradition. Google wants to be a partner for Austrian firms here”, stated Google Austria Country Director Christine Antlanger-Winter. Entering the company URL in the search field is sufficient to get information, whereas a Gmail account is necessary for registration. The search engine provides information on the potential of possible countries as well as costs, tax and legal issues, common payment methods, typical purchasing behavior, macroeconomic data on the respective country, marketing opportunities and a lot more. The “Market Finder" tool is available free of charge.
