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Austria.
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South Central Ventures invests in the startup AdScanner

CTO Baljak, CEO Curkovic and co-founder Curkovic © AdScanner

This round of investments increased the total capital invested in AdScanner to EUR 2.7 million. SCV (total fund volume of EUR 40 million) was particularly convinced by AdScanner's unique technological approach as well as its driving force and thematic relevance.
The tools developed by AdScanner automatically track and analyse TV campaigns on all relevant TV stations and integrate the facts derived from the analysis with proprietary KPIs as well as external data strings and those provided by the customer. This assessment enables more pinpointed possibilities to plan advertising and measure success. "The data provided by AdScanner is very valuable to companies carrying out advertising as well as TV stations and agencies. With our proprietary TV DMP (Data Management Platform) solution. We offer them a technology upon which they can build their future advertising-driven TV business models", states Marin Curkovic, CEO and co-founder of AdScanner.

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