The Dutch company was established in 2019 and has defined its mission as establishing the on-demand use of means of transport as a sustainable alternative to owning vehicles. Via the Go Sharing App, users can rent green e-mopeds on a pay-per-minute basis and use it to travel through the city. The mopeds can reach a maximum speed of 45 kilometres per hour. The prerequisite for use is a valid driver's license. The offering is designed to reduce car traffic in the city and thus make a contribution to cutting CO² emissions. The software provider "goUrban" set up its headquarters in Vienna with the support of ABA – Invest in Austria.
Although goUrban is a very young company, it has already undergone a fundamental transformation. Originally established in Vienna in 2016 as a rental company for e-scooters, the focus of the founders Bojan Jukic and Jonathan Gleixner is now on the technology underlying the user interface. In its capacity as a software-as-a-service provider for shared mobility worldwide, the company now offers software tools for all types of vehicles to transport operators, cities, vehicle component manufacturers, industrial groups and startups, namely cloud-based solutions such as fleet management, applications for renting vehicles and software for the maintenance of vehicles. In this way, goUrban would like to further press ahead with the transformation of the automobile sector.