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American chip giant acquires Salzburg-based AR specialist

Martin Herdina, member of the management team of Wikitude © Wikitude

Founded in 2008, the software specialist Wikitude ranks among the pioneers in the field of augmented reality (AR) and develops technologies for smart phones, tablets and smart glasses. Wikitude's software provides solutions for tracking as well as object and image recognition and supports operating systems such as Android from Google or Apple's iOS. According to the company, more than 150,000 developers around the world and more than 40,000 AR Apps make use of the Wikitude technology. The company employs a staff of about 30 people.

The Californian chip specialist Qualcomm has a workforce of 41,000 employees and generates annual revenue of USD 23.5 billion. The two firms have been cooperating with each other since the year 2019.

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