This follows its launch in Austria and market entry into Slovenia, Serbia and Bulgaria. Invenium is a high technology spin-off of the Graz University of Technology with a focus on generating anonymous traffic and movement pattern analyses. The algorithms used to calculate the anonymous database were developed by the company and scientifically verified. In many areas of the economy and municipal life, for example tourism, the question of the geographical origin of guests, customers and commuters as well as the order in which offerings are used, for example visiting sights, is playing an increasingly crucial role.
Now, the company's cooperation with Telefónica Germany (which supports more than 45 million mobile phone connections in the field of mobile telephony alone) has been announced. "The objective of this expansion is to press ahead with the growth of Invenium and to be able to offer a detailed data basis for decision-making as a result of the insights gained from the analyses of movement data," states Mario Mayerthaler, CEO Invenium Data Insights.
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