Logistics hub for Europe: Why Würth is continuing to expand its site in Lower Austria
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„For us, the location decision was never only about costs, but about the overall picture. Böheimkirchen stands for established structures, high quality and reliability—and that is exactly what we need to serve our customers in Austria and the CEE region sustainably and at the highest level.“
What makes Austria so attractive for groups like Würth?
Austria offers international companies a reliable environment with a high degree of predictability. The combination of stable framework conditions, strong infrastructure and qualified employees provides the basis for sustainable investment.
For companies with a strong focus on service quality and delivery capability, Austria’s central location in Europe and its excellent connections to neighbouring markets are particularly important. This makes it possible to serve both established markets and high-growth regions efficiently.
Another factor is the high quality of vocational training. Austria has a strong skilled trades sector with internationally recognised training standards, ensuring companies have long-term access to qualified professionals and actively supporting competitiveness.
The labour market is demanding; at the same time, Austria is characterised by a high level of commitment, technical expertise and sense of responsibility. Ultimately, a location does not succeed through KPIs, but through people—and this is exactly where Würth continues to see great potential in Austria.
Für Unternehmen mit starkem Fokus auf Servicequalität und Lieferfähigkeit sind insbesondere die zentrale Lage in Europa und die gute Anbindung an angrenzende Märkte entscheidend. Dadurch lassen sich sowohl etablierte Märkte als auch wachstumsstarke Regionen effizient bedienen.
Ein weiterer Faktor ist die hohe Qualität der handwerklichen Ausbildung. Österreich verfügt über ein starkes Handwerk mit international anerkannten Ausbildungsstandards, das Unternehmen langfristig Zugang zu qualifizierten Fachkräften sichert und aktiv zur Wettbewerbsfähigkeit beiträgt.
Der Arbeitsmarkt ist anspruchsvoll, gleichzeitig zeichnet sich Österreich durch ein hohes Maß an Engagement, Fachkompetenz und Verantwortungsbewusstsein aus. Am Ende funktioniert ein Standort nicht über Kennzahlen, sondern über Menschen – und genau hier sieht Würth in Österreich weiterhin großes Potenzial.
How is Würth leveraging Austria’s potential for growth?
Würth is consistently developing the Böheimkirchen site further and strengthening its role as a logistics and organisational hub. Alongside the expansion of logistics capacity, the company is investing strategically in digitalisation, for example through new IT systems and data-driven applications to optimise customer processes.
A flagship project is the geothermal system commissioned in 2025. It provides heating and cooling for the buildings and reduces CO₂ emissions by around 300 tonnes per year. Combined with photovoltaics, green electricity and the expansion of e-mobility, this creates an integrated energy system that makes the site more independent and resilient over the long term.
The goal is to further improve efficiency, service quality and customer proximity, while safeguarding the site’s future viability in the long term.
Good to know!
Expansion of the Böheimkirchen site into the central logistics hub for Austria and the CEE region.
Through geothermal energy, complemented by measures such as photovoltaics and e-mobility.
How does the ABA support international companies like Würth?
The Austrian Business Agency is Austria’s national investment promotion agency and supports international companies with investment and expansion projects. It provides guidance on funding matters, facilitates contacts with relevant bodies and helps companies navigate Austria as a location.
In Würth’s case, the ABA played an important role particularly in implementing the geothermal project. By connecting Würth with the right contacts, funding topics could be progressed in a targeted way.
Beyond this, the ABA acts as an important bridge-builder: it helps international companies access networks, supports complex decision-making processes and contributes to implementing investments efficiently and securely.
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