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Austria.
Bridge to New Markets.

Business Location Salzburg

The name Salzburg is usually first associated with Mozart, festivals, mountains and lakes. Not without good reason because Salzburg is a concentrated hotspot of culture, nature and businesses. It is particularly this mix of global flair and unspoiled nature that enables visitors to relax and recuperate in a very special way. Not only tourists know to appreciate such benefits but also the business community has discovered the recreational aspect of Salzburg and its positive impact on employee motivation. In turn, this explains why renowned Austrian and international companies have set up headquarters in the “City of Mozart”. Innovative and well-positioned leading enterprises, including many world market leaders, have made Salzburg their base for the taking on the market in the German-speaking region or as the ideal place to expand their operations. Moreover, the local business community is primarily shaped by small and medium-sized enterprises. This predominance has turned out to be a factor for stability and a bulwark against crises ensuing from the currently prevailing economic conditions.

Salzburg is a business location featuring a well-balanced mélange of hard and soft economic factors. It teams up highly-qualified personnel, state-of-the-art infrastructure, excellent quality of life and security – a medley that makes Salzburg particularly attractive to companies. Its favorable location in the heart of the European Union has enabled Salzburg to become an economic hub for business transactions from north to south and from west to east. Austria’s largest regional airport and access to the most important rail and highway grids ensure that Salzburg is all set to take on any industrial challenge. Steeped in tradition, the university city places great importance in research. As shown by its university, traditionally a center of learning, Salzburg has long placed a high priority upon higher education. While Mozarteum University enjoys a worldwide reputation for the quality of its education in music and the performing arts, Paracelsus Medical Private University has already catapulted itself to the peak of medical education in Austria.

Education:

Research:

Research focus of Paris Lodron University Salzburg:

  • Regenerative biology

  • Neurocognitive research

  • Immunology, cancer, allergies

  • Sports science and human movement

  • Material research

Research focus at Paracelsus Medical University:

  • Regenerative medicine

  • Neurosciences

  • Immunology, cancer, allergies

  • Metabolism

Research focus at the Academy of Applied Sciences Salzburg:

  • Engineering (wood and biogenic technologies, information technology and systems management, smart building)

  • Social sciences and economics (business administration, social work, tourism research)

  • Design, media, art (DERESA – Design Research Salzburg, MultiMediaArt, MultiMediaTechnology)

  • Healthcare (biomedical analytics, ergotherapy, healthcare and nursing, midwives, orthoptics, physical therapy, radiological technology)

Christian Doppler (CD) laboratories and Josef Ressel centers:

  • CD Laboratory - Contextual Interfaces – University of Salzburg

  • CD Laboratory - Biosimilar Characterization

  • Josef Ressel Center for User-Centric Smart Grid Privacy, Security and Control

Clusters:

 

Companies:

Key industries:

  • Health management and working environments

  • Creative industries

  • Resource efficiency

  • Automobile and plastics industries

  • ICT

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