Bybit: ‘We deliberately chose Vienna as our EU headquarters’

Six years ago, BybitBybit () started with a bold vision. Today, it serves over 78 million users worldwide, and its mission continues, said Ben Zhou, co-founder and CEO of Bybit, at a press conference in Vienna in July 2025. While the international head-quarters are located in Dubai, Bybit EU combines innovation with regulation, building a secure and user-oriented crypto ecosystem in the heart of Europe, said Ben Zhou.

Bybit EU is governed by the Markets in Crypto-Assets Regulation (MiCAR), making it one of the first globally active crypto exchanges to obtain full authorization to serve all 29 countries within the Euro-pean Economic Area. The license was granted by Austria’s Financial Market Authority (FMA), widely regarded for its balanced and professional approach to digital finance regulation. With this license, Bybit EU becomes a regulated, passported entity equipped to operate across borders with legal cer-tainty and uniform compliance.

Vienna as a Strategic Base for European Growth

The establishment of Bybit EU is more than a licensing milestone – it represents a structural commit-ment to building for the long term within Europe’s financial and regulatory ecosystem.

"Vienna was deliberately chosen as the location for the company’s European headquarters due to its central geographic position, strong legal and financial infrastructure, and access to a highly educated, multilingual workforce. Austria’s progressive stance on innovation in finance, along with its evolving sandbox model for digital assets, has positioned it as an ideal launchpad for pan-European crypto services", says Mazurka Zeng, CEO & Managing Director of Bybit EU, highlighting the strategic deci-sion to base operations in Austria.

Bybit EU is also investing directly in the local economy. The company is currently expanding its oper-ations with the goal of hiring over 100 professionals in Vienna. In parallel, it is actively building part-nerships with Austrian universities and academic institutions in order to support research, education, and innovation in blockchain and financial technology. These initiatives reflect Bybit’s commitment to being not just a global platform with European users, but a truly European company with local roots and local relevance.

"MiCAR is more than a regulatory framework — it’s a turning point for our industry. It brings clarity, accountability, and above all, trust. At Bybit EU, we see compliance not as a burden, but as a driver of long-term value. Our presence in Vienna reflects our commitment to building a transparent, resili-ent, and truly European crypto ecosystem that is grounded in legal certainty and aligned with the val-ues and expectations of the European Union”, says Georg Harer, Managing Director and Head of Legal & Compliance at Bybit EU.